My Role

6 weeks, 2018

Service Designer (concept, research, brand identity, data visualization)


Oyster Lab


Alessa Gassmann (concept, research, web + app design)

Carlo Natter (concept, research, video design)

Michael Schonenberger (concept, research, video design)


In collaboration with Oyster Lab, we were to design a digital experience of a communication service for millennial families made up of step parents and step children, also known as patchwork families.


A multi-touchpoint service allowing users to play smart games within their own four walls, while creating emotional connections with each other.


Understanding the user

We started with researching what exactly made up a patchwork family (children, step children, parents and step parents) and the problems they faced.

Interviews with the user

To better understand first hand experiences of patchwork families, we reached out to people and interviewed them on the challenges they faced.

Finding places of need

With a better understanding of our users, we created an experience map of some of our focus characters. We flagged places where the user was faced with a problem involving their new family and life.

Researching existing services

Our goal was to help an aspect of patchwork families that was not yet as fully explored, so we looked at existing services available to users to identify what was being covered, and where there could be improvements.

Identifying places of improvement

Finally, we identified areas of improvement and explored possible ideas.

Concept Development

Personas and how might we's.

We spent an ideation session developing our personas, so we had a clear understanding of our end user. In addition, we discussed potential how might we statements, to centralize the problem we were looking to solve, finalizing on “How might we help a patchwork family to get along so they can feel at home”.

Patchwork family experience

To dive deeper into understanding our personas, we took our main persona, and outlined his day identifying situations, problems, and experiences.

Innovation gaps

We then took the problems we had identified from our persona’s day and and came up with potential solutions.

Focusing our service

From our ideas, we came up with a focus on a service that will help to bring a new family closer together, and that creates a new home for them in a playful way. We explored a couple ideas to accomplish this, finally focusing on one with potential; a smart game within the home.

Usability testing