6 weeks, 2018
Service Designer (concept, research, brand identity, data visualization)
In collaboration with Oyster Lab, we were to design a digital experience of a communication service for millennial patchwork families.
Alessa Gassmann (concept, research, web + app design)
Carlo Natter (concept, research, video design)
Michael Schonenberger (concept, research, video design)
A multi-touchpoint service allowing users to play smart games within their own four walls, while creating emotional connections with each other.
Understanding the user
We started with researching what exactly made up a patchwork family and the problems they faced.
Interviews with the user
To better understand first hand experiences of patchwork families, we reached out to people and interviewed them on the challenges they faced.
Finding places of need
With a better understanding of our users, we created an experience map of some of our focus characters. We flagged places where the user was faced with a problem involving their new family and life.
Researching existing services
Our goal was to help an aspect of patchwork families that was not yet as fully explored, so we looked at existing services available to users to identify what was being covered, and where there could be improvements.
Identifying places of improvement
Finally, we identified areas of improvement and explored possible ideas.
Personas and how might we's.
We spent an ideation session developing our personas, so we had a clear understanding of our end user. In addition, we discussed potential how might we statements, to centralize the problem we were looking to solve, finalizing on “How might we help a patchwork family to get along so they can feel at home”.
To dive deeper into understanding our personas, we took our main persona, and outlined his day identifying situations, problems, and experiences.
We then took the problems we had identified from our persona’s day and and came up with potential solutions.
Focusing our service
From our ideas, we came up with a focus on a service that will help to bring a new family closer together, and that creates a new home for them in a playful way. We explored a couple ideas to accomplish this, finally focusing on one with potential; a smart game within the home.
Before diving deeper into our solution, we first tested our solution with a group of participants. We created smart home group activities for them, and watched how and when they interacted to solve them.
Finalizing the Service
The renting service
In order to allow users without smart objects to play the family games, along with introduce them to a smart home, we decided the best plan of action was to set up a rental service for smart objects, with the option to buy the items at the end of the rental.
Finding the smart object
We researched several smart home providers, but decided myStrom would be the best to get connected with. myStrom offers a wide range of everyday and interconnected smart products, key to our design.
Coming up with a rental cost
As for the cost of the rental service, we considered several different factors when coming up with our prices.
Action plan going forward
Finally we came up with the plan moving forward, and what would need to be done in order for this concept to become a reality.
Finalizing the Design
Our focus was not as much on the brand at this earlier stage, but we did come up with a bright color and a fun logo to get started.
For the rental service, and introducing the smart games, we mocked up a website with the various offerings on it.
We also mocked up the smart game app, as this was key to selecting and playing the smart games within your home.
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